A business plan for a restaurant business named Stake House Essay

A business plan for a restaurant business named Stake House - Essay Example tive Summary The report will describe a business plan for a restaurant business named Stake House. The planned restaurant will be located in Moorgate, London in the United Kingdom. The motivation for developing this business plan is to participate in a programme of â€Å"Channel Four†. The programme seeks to encourage young entrepreneurs and it will help the entrepreneurs to grow and will provide support to the business plan by shadowing the entrepreneur for one year. By keeping this factor in view, Stake House will intend to develop a proficient and profitable business plan in which it will be aimed to provide various kinds of burgers, sandwiches, pies and other top quality meals. The foods will be served with snacks and the customers will be provided with their chosen sauces and gravy flavours. The foods of the restaurant will focus on British traditions and will be based on the privileged recipes throughout the UK. The restaurant will also feature early bird menu as well as will comprise of numerous drinks to choose from. There will be space for almost 10–15 people at a time and will increase according to the progress and expansion of business. It is expected that Stake House will become one of the popular meal destinations in London area which will serve local people, especially young customers. 1.1 Objectives Stake House business plan will have three objectives, which are: To participate and seek for support from â€Å"Channel Four† programme in order to initiate the plan To become one of the popular and preferable meal destinations for young professionals and students To deliver high quality food with affordable rate To certify satisfactory transparency in food making process To increase the sales and to maintain a satisfactory profit Every strategy and decision taken in the business plan will seek to fulfil and accomplish those objectives, as it is related with the success of the Stake House. 1.2 Mission The concept of Stake House bu siness is generated from the success of several informal restaurants in London area and high demand of quality meal for young professionals and students. Therefore, the restaurant will seek to provide accessible and affordable food, drinks, and breakfast and lunch menus. In due course of time, Stake House will establish itself as one of the favourite destinations of food for young customers in the metropolitan area as well as for outside visitors. It will be the mission of Stake House to serve high quality burgers, sandwiches and other meals with healthy contents and good taste. Besides, Stake House will also deliver excellent customer service so that customers become satisfied and loyal towards the restaurant. 1.3 Keys to Success The keys for success in this business are: Quality Products: Stake House will provide quality products to the customers by ensuring hygienic items and healthy components Effective Customer Service: Effective customer service is one of the significant eleme nts for success which helps to increase the brand loyalty of customers. Effective Marketing: Stake House will market their product offerings through print media in order to attract potential customers. Efficient Financial Control: Financial control is necessary for making profit. Efficient financial control will help to keep the operational cost down and increase the profitability of business. Strong

Australian Business Law Essay Example | Topics and Well Written Essays - 4000 words

Australian Business Law - Essay Example Hence, the provisions of the TPA likewise applies to the given problem. Section 53 specifically prohibits the use of false representations about the standard, quality, grade, composition, style, model or history or particular previous use of goods: ACCC v Cadbury Schweppes Pty Ltd (2004) FCA 516. Moreover, Section 58 specifically prohibits the use of false representations about the standard, quality, value or grade of services. Furthermore, the TPA and FTA likewise prohibits the use of false representations about the the sponsorship, approval, performance characteristics, accessories, uses or benefits of goods and services (Pinetrees Lodge Pty Ltd v Atlas International Travel Pty Ltd(1981) ATPR 40-248); the sponsorship, approval or affiliation of the corporation; and the price of goods or services: ACCC v Allens Music Group Pty Ltd (2002) FCA 1552; TPC v Cue Design Pty Ltd (1996) ATPR 41-475); the existence, exclusion or effect of any condition, warranty, guarantee, right or remedy; the place of origin of goods: ACCC V GIA Pty Ltd (2002) FCA 1298; TPC v QDSV Holdings Pty Ltd (1995) ATPR 41-371. Moreover, it violated Sections 54 of TPA and 62 of the FTA for falsely offering gifts or prizes because a corporation should not offer gifts, prizes or other free items to people buying its goods and services if it does not intend to provide them. It is also violated Sections 55A of the TPA and 64 of FTA for engaging in misleading conduct regarding the services it offers by misleading the public as to the nature, the characteristics, the suitability for their purpose or the quantity of any service: Doherty v Traveland Pty Ltd (1982) 4 ATPR 40-323. It also violated Section 56 of TPA and Section 65 of FTA as a corporation under the said Sections are prohibited from engaging in trade or commerce or advertise goods or services at a specified price where it has reasonable grounds to expect that it will not be able to comply with the advertisement. Finally and in addition to that, the corporation violated the prohibition on accepting payment without intention to supply under Sections 58 of TPA and Sections 67 of FTA specifically prohibiting a corporation from accepting payment or other consideration for the goods if at the time of acceptance it intends not to supply the goods or services or to supply goods and services materially different from the goods and services in respect of which the payment is made. It is clear from the facts that the corporation contravened Section 58 reasonable grounds exists to show that it is aware that it would not be able to supply the goods when accepting payment: Dawson v World Travel Headquarters Pty Ltd (1981) ATPR 40-240. These foregoing provisions of the TPA and the FTA as illustrated in the above- mentioned case were clearly violated because first, contrary to what was stated in its brochure, the Happiest Kangaroo was not really located in bushland but was in the centre of Kingscote, the main town on Kangaroo Island. Second, Ariel had a ground floor room which opened on to the main street and was very noisy. Third, there were no live Australian animals in the grounds of the hotel. Fourth, when Ariel complained, the staff directed her to the many cement statues of kangaroos and wallabies in the back garden of the hotel and soft toy kangaroos and koalas used in the decoration of her room.